identity
&
illustration
identity
&
illustration
TLA Brand Thinking
STORY
What is unique about your story?
What was the inspiration for the concept?
What does "lucky" mean to you?
VALUES
How will your customers benefit from time at TLA?
How will TLA contribute to the local food scene/culture?
How will St. Louis be different or better once TLA opens?
PERSONALITY
If TLA were a person, select the adjectives below that would best describe it's personality:
boisterous
imaginative
serious
candid
flexible
restrained
playful
rough
formal
spontaneous
cheerful
complex
contemporary
reserved
conventional
precise
polished
simple
traditional
What other words would you use to describe it's personality?
If TLA were a person, how would they behave?
Thank you!
