General contractor and renaissance man Luis needed a brand identity that would communicate his attention to detail and quality in residential renovations. Since word-of-mouth referrals are his largest source of new clients, it was important that the business card be something that people would want to hold onto and be proud passing along to a friend. Every part of the brand, from the company name to the paper stock, is designed to express Luiz’s unique combination of personal service and professional quality. The hand-lettered logotype communicates Luiz’s personality and attention to detail.