identity
&
illustration
identity
&
illustration
Brand Creation
STORY
What was the inspiration for the idea?
What were a few significant milestones in its formation?
Who were the main characters in the origin?
What is unique about your story?
VALUES
How does your audience benefit from your idea?
How does your idea contribute to society?
ENVIRONMENT
What environment will the consumer be in while interacting with your idea?
How will the consumer behave while interacting with your idea?
PERSONALITY
If your idea were a person, select the adjective below that would describe it's personality:
boisterous
imaginative
serious
candid
flexible
restrained
playful
rough
formal
spontaneous
cheerful
complex
contemporary
reserved
conventional
precise
polished
simple
traditional
What other words would you use to describe its personality?
SWOT
Strengths
Weaknesses
Opportunities
Threats
Thanks, Chris!
