identity
&
illustration
identity
&
illustration
River City Outdoors Brand Creation
STORY
What was the inspiration for the idea?
What were a few significant milestones in its formation?
Who were the main characters in the origin of the idea?
What is unique about your story?
VALUES
How does your audience benefit from your idea?
How does your idea contribute to society?
ENVIRONMENT
What environment will the consumer be in while interacting with your organization?
PERSONALITY
If your brand were a person, select the adjective below that would describe it's personality:
boisterous
imaginative
serious
candid
flexible
restrained
playful
rough
formal
spontaneous
cheerful
complex
contemporary
reserved
conventional
precise
polished
simple
traditional
What other words would you use to describe it's personality?
SWOT - Outline the strengths, weaknesses, opportunities and threats to the organization.
Strengths
Weaknesses
Opportunities
Threats
Thank you!
