identity
&
illustration
identity
&
illustration
Brand Creation: Alive & Well
STORY
What was the inspiration for Alive & Well?
What were a few significant milestones in its formation?
Who were the main characters in the origin of Alive & Well?
What is unique about your story?
VALUES
How does your audience benefit from Alive & Well?
How does Alive & Well contribute to society?
PERSONALITY
If Alive & Well were a person, select the adjective below that would describe it's personality:
boisterous
imaginative
serious
candid
flexible
restrained
playful
rough
formal
spontaneous
cheerful
complex
contemporary
reserved
conventional
precise
polished
simple
traditional
What other words would you use to describe Alive & Well's personality?
SWOT
Strengths
Weaknesses
Opportunities
Threats
MISSION AND VISION
Mission Statement
Vision Statement
Brand Promise
Thanks, Chris!
